Agile Marketing Certification ICP-MKG.
Fundamentals of Agile Marketing
 (APRIL 2023)

From 9:00AM to 12:15AM PST/ 12:AM to 3:15PM EST /6:00PM to 9:15 PM CET, on Mondays 10, 17, 24 and Thursday 27 of April 2023 (4 sessions of 180 min online)
This course is accredited by the ICAgile Certified Professional - Agility in Marketing (ICP-MKG).  
Developed in collaboration with thought leaders from around the world, ICAgile's globally recognised certifications are backed by learning outcomes and competencies, and motivate individuals to become truly competent in their field.

Learn the AGILE methodology applied to MARKETING in 12 hours.

We help you unleash your inner potential so you can excel in your professional field. Increase your confidence, master the field, become a certified professional. Learn how to use all the tools related to Agile, and shine in your work).

Collaborate better, respond to change, prioritise, create amazing marketing campaigns that bring value to your customer and much more...!

Benefits of our training programmes

With practical schedules

180 minutes per week for 4 weeks. You don't even have to travel. We have chosen times that fit in well with your working hours.

Delivered by experts in Marketing and Agility.

In total: 12 hours of live online training with an expert Agile trainer with extensive marketing experience.

Limited participants with extensive marketing experience

We select the best participants to make the sessions more enriching.

Certificación ICP-MKG de ICAgile

This course is acredited by ICAgile: Certified Professional - Agility in Marketing (ICP-MKG)

Designed by Marketing and Agility experts

All our courses have been created by people with extensive experience in Marketing and Agility.

Dynamic with simulations, exercises, and quizzes

Everything is designed for you to learn in a fun and interactive way.

With E-learning platform and community

Your information at your fingertips. A community passionate about Agile Marketing to keep learning.

Highly appreciated by participants and members of the community

All participants give our courses high marks.

An experience that counts...

Groups trained

Certified students

NPS average score

Dates and Times

4 sessions 180 min online on

Monday 10 of April 2023 
Monday 17 of April 2023 
Monday 24 of April 2023 
Thursday 27 of April 2023 

PST: from 9:00AM to 12:15AM
EST: from 12:AM to 3:15PM EST
CET: from 6:00PM to 9:15 PM 

In order to obtain the ICP-MKG certification, it is essential to participate in 7 of the 8 modules. 
If a module is missed, the participant must watch the module recording of the missed session.
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What you will learn

The course consists of 8 modules of 90 minutes organised as follows:

  1. Marketing to serve or to sell, Define Agile Marketing, Differentiate agile marketing,
  2.  Focus on the customer, pivot or persevere, MVPs and iterations
  3. Adaptive Strategy Planning, Customer Focus, Learning Through Experimentation and Data, and OKRS
  4. Implementation from strategy to execution, user stories, prioritization and estimation
  5. Agile framework: Scrum
  6. Agile framework: Kanban
  7. Agile implementation: case study, efficiency measurement
  8. How to get started?

Discover ICAgile learning outcomes


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We will give you tools: 

After the training you will have the tools to be able to:

  • Develop adaptive strategy for your products/services
  • Set goals with OKRs     
  • Generate a minimum viable product ·       Improve the execution of projects and products using agile methods and frameworks (Scrum, Kanban,...)     
  • Align your company's people and teams with goals       
  • Manage leadership by applying management tools 3.0     
  • Establishing prioritization techniques.

What is included:

  • 12 hours of a live online course with an instructor (8 sessions of 90 min over 8 weeks)
  • Online sessions with a limited number of participants
  • Supporting supplemental material, videos, and recommended reading
  • ICAgile ICP-MKG Certification
  • Access to the AgileWow4All community where you can share with Agile Marketing enthusiasts
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Patrick Jones - Course author

Christophe Martinot

Marketing expert and enthusiastic promoter of agile marketing.
After 20 years of marketing experience in multinational companies, Christophe's mission is to teach marketing teams how agility is a beneficial discipline for teams and organisations.

Our students work for: 

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