Agile Marketing Certification ICP-MKG.
Fundamentals of Agile Marketing
 (Oct - Nov 2022)

Every Tuesday from 16:00 to 17:30 CET, from 11 October to 29 November 2022. (8 sessions of 90 min online)
This course is accredited by the ICAgile Certified Professional - Agility in Marketing (ICP-MKG).  
Developed in collaboration with thought leaders from around the world, ICAgile's globally recognised certifications are backed by learning outcomes and competencies, and motivate individuals to become truly competent in their field.

Dates and Times

8 sessions 90 min online on

Tuesday 11 of October 2022 from 16:00 - 17:30 CET
Tuesday 18 of October 2022 from 16:00 - 17:30 CET
Tuesday 25 of October 2022 from 16:00 - 17:30 CET
Wednesday 2 of November 2022 from 16:00 - 17:30 CET
Tuesday 8 of November 2022 from 16:00 - 17:30 CET
Tuesday 15 of November 2022 from 16:00 - 17:30 CET
Tuesday 22 of November 2022 from 16:00 - 17:30 CET
Tuesday 29 of November 2022 from 16:00 - 17:30 CET
Wednesday 30 of November 2022 from 16:00 - 17:30 CET

In order to obtain the ICP-MKG certification, it is essential to participate in 7 of the 8 modules. 
If a module is missed, the participant must watch the module recording of the missed session.
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What you will learn

The course consists of 8 modules of 90 minutes organised as follows:

  1. Marketing to serve or to sell, Define Agile Marketing, Differentiate agile marketing,
  2.  Focus on the customer, pivot or persevere, MVPs and iterations
  3. Adaptive Strategy Planning, Customer Focus, Learning Through Experimentation and Data, and OKRS
  4. Implementation from strategy to execution, user stories, prioritization and estimation
  5. Agile framework: Scrum
  6. Agile framework: Kanban
  7. Agile implementation: case study, efficiency measurement
  8. How to get started?

Discover ICAgile learning outcomes


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We will give you tools: 

After the training you will have the tools to be able to:

  • Develop adaptive strategy for your products/services
  • Set goals with OKRs     
  • Generate a minimum viable product ·       Improve the execution of projects and products using agile methods and frameworks (Scrum, Kanban,...)     
  • Align your company's people and teams with goals       
  • Manage leadership by applying management tools 3.0     
  • Establishing prioritization techniques.

What is included:

  • 12 hours of a live online course with an instructor (8 sessions of 90 min over 8 weeks)
  • Online sessions with a limited number of participants
  • Supporting supplemental material, videos, and recommended reading
  • ICAgile ICP-MKG Certification
  • Access to the AgileWow4All community where you can share with Agile Marketing enthusiasts
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Patrick Jones - Course author

Christophe Martinot

Marketing expert and enthusiastic promoter of agile marketing.
After 20 years of marketing experience in multinational companies, Christophe's mission is to teach marketing teams how agility is a beneficial discipline for teams and organisations.
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